FCB Chicago
I began my design career as a copywriter before transitioning to art direction. I landed my first job at FCB Chicago, where I led many iconic brands through the digital boom of the 2000s, including Jack Daniels, Coca-Cola, KFC, and Humana health insurance.
Uber
In 2017, I helped build Uber Eats' brand from the ground up, leading brand system design for their global rebrand. During my stint at Uber, I survived two rebrands, two CEOs, the rise and fall of many marketing leaders, an IPO, and many late nights drawing tacos and hamburgers for the ride-hailing tech company.
Plaid
From there, I plunged back into the start-up world, drawn to a small company’s mission to unlock financial freedom for everyone. When I started at Plaid in 2019, I had no idea how quickly the industry would explode under a revolution of new digital finance products and an expansive network built by one small but mighty company.
…and beyond!
If there’s one thing I’ve learned about branding over the course of my career, it’s that feelings matter. How we interact with the digital world is still, at the end of the day, an emotional journey. When we give a tech product the ability to play, or transform, or tell a story, we give people a reason to use it again and again. In other words, people have feelings… and so do computers.
Years of experience in brand design, advertising, and visual design systems for major brands.
Years leading creative teams of all disciplines
Clients and logos, both in house and in agency environments
Companies, working on game-changing brands and design systems