Amazon treats the site experience like every other retailer, encouraging users to browse products and select from recommended options.
However, Amazon isn't like most retailers. Customers who visit Amazon.com don't come expecting to browse or discover something new. They usually arrive with a specific product (s) in mind, expecting to answer two questions:
(1) Does Amazon have my product(s) in stock?
(2) How long will it take for my product to arrive at my doorstep?
With Amazon's sheer amount of data and lightning speed delivery, let's give users the opportunity to have both their needs answered at once. Using data, we'll create a platform that allows customers to know exactly how quickly their potential product could be delivered.