Amazon.com Concept

Problem

Amazon treats the site experience like every other retailer, encouraging users to browse products and select from recommended options.

Insight

However, Amazon isn't like most retailers. Customers who visit Amazon.com don't come expecting to browse or discover something new. They usually arrive with a specific product (s) in mind, expecting to answer two questions:

(1) Does Amazon have my product(s) in stock?

(2) How long will it take for my product to arrive at my doorstep?

Solution

With Amazon's sheer amount of data and lightning speed delivery, let's give users the opportunity to have both their needs answered at once. Using data, we'll create a platform that allows customers to know exactly how quickly their potential product could be delivered.

The new site experience will allow users to see exactly how long (on average) it takes to deliver a particular product or category. When customers see how quickly their product can be delivered, they will be more encouraged to buy. 

The new site experience will allow users to see exactly how long (on average) it takes to deliver a particular product or category. When customers see how quickly their product can be delivered, they will be more encouraged to buy. 

Wireframes

Wireframes