One Show: Young Ones Finalist, Integrated Branding
One Show: Young Ones Merit Award, Integrated Branding
One Show: Young Ones Client Pitch Finalist
While shopping on the Organic online store, in addition to searching for clothes based on style or color, users can also browse garments based on origin.
After placing an order through the John Patrick site, a real-time shipping tracker will detail the garment’s entire journey — from field or pasture to your closet.
We developed a mobile app to track and collect the origins of your pieces, based on where their material is sourced.
Shopping with the Organic mobile app allows users to scan the tags of their Organic pieces and trace their origins.
Users can browse where their clothing was sourced, on an interactive map.
The “Organified” selfie function allows users to photograph themselves trying on Organic pieces. The app lets users push the “Organified” selfies to their social media accounts to share with friends using the geo-location tags of where the garment was sourced, rather than selfie-ed.
To tell the story of clothing, from field to closet, during New York fashion week John Patrick will debut his new line using the very people who had a hand in creating the garment. The designer, farmer, seamstress and model will debut the piece, walking the runway, in order of creation.
In a pop up Organic store, customers can skype with the creators of the garments while shopping.
Vitamin W and 3% Conference's "Feminism is For Everyone Creative Contest" Semifinalist
Chicago Portfolio "Best of Quarter" Fall 2013
"Give Feminism some love. Make it relevant and meaningful to everyone. Many Americans believe in the idea of equality, but don't like that label. Show us how you'd like to see it represented."
Billboards in loud intersections and near train stations will prompt residents living in neighboring apartments to buy Zzzquil.
Installations in noisy, downtown areas showcase the ability of ZzzQuil to insulate you from sounds that could interrupt your sleep.
When a new tarmac opens at an airport, Zzzquil will send free samples to the residents living beneath the noisy flight patterns.
Speakers play traffic, airplanes, dogs barking, and other loud noises until the customer approaches the Zzzquil stand, when a sensor recognizes their presence and silences the noise.
PRINT, OUT-OF-HOME, MOBILE
Bobsledding is not a popular sport to watch during the Winter Olympic games, falling in Nielsen ratings behind all forms of skiing, snowboarding, and skating combined. Moreover, it's rarely talked about on the internet during the competition, where buzz is dominated by more popular events.
Motley Fool is a financial services group. They specialize in investment education. Our campaign is targeted at young people, and aims to teach them how investing in the future, no matter how far-fetched the dream, is still a smart decision. Every story begins somewhere.
We devised a mobile app to help people practice investing on a daily basis.
A Virtual Piggy Bank
(1) Connect with your bank account (2) Set a goal (3) Deposit daily
Tapping the coin deposits real money into your savings account, causing the wishing well to "level up."
As money is deposited, the well flourishes, attracting fantastical visitors and landscapes. This encourages the player to keep depositing until their goal is reached. The more money deposited, the more stunning the results! Follow up by sharing the magic on social media.
To get young people excited about investments, we developed a stock simulation game compatible with smartphones, tablets, and the web.
Build your fantasy!
Players are given a set amount of money at the start of every game, which they can use to build their fantasy "home base."
Invest your cash!
They accomplish this by investing in companies using virtual currency. Although the money is fake, investments are impacted by real-life changes in the stock market, so players can experience what it might feel like to invest in the current economy.
Spend your winnings!
By buying and selling stock, players earn cash, which they can use to re-invest, or purchase upgrades for their home base. More money unlocks more features, so investments become more complicated as the player advances.
By connecting with friends, players can share and brag about their investment success on various social media platforms. Players can also visit each other's bases to see who's invested the wisest.
By building fountains in public places featuring fantastical statues, Motley can demonstrate their support of "dreaming big."
People who visit the wells play a game by tossing coins onto targets illustrating what far-fetched dream they COULD accomplish if they took time to invest.