Me, during the Ice Age, enjoying a glass of whiskey.
For over 7 years, I’ve been what some people might call a “Brand Designer,” but others label “Art Director,” “Visual Artist,” “Illustrator,” “Graphic Designer,” and “Artsy Fartsy Doodle Person.” Whatever you call me, you should know that I have a deep passion for giving brands the tools to stretch their visual and digital wings.
In Chicago, I worked at FCB Global for many big Midwestern brands such as Jack Daniel’s, Anheuser-Busch, KFC, Humana, Valspar Paint, Aramark, and others. I found a niche in the digital space, where I helped these juggernauts shake their online presence. In 2017, I turned my attention to my hometown of San Francisco, where I’d been told robot baristas make coffee, cars drive themselves, and my friends live in shoeboxes. In other words, it was the perfect place for a digital damsel to pursue his dreams.
Since 2017 I’ve worked at Uber Eats building their brand from the ground up. From cross-cultural digital research, to product design, to massive marketing campaigns and branding initiatives, it’s been quite the adventure. Since I started, I survived two rebrands, two CEOs, the rise and fall of many marketing leaders, an IPO, and many late nights drawing tacos and hamburgers for the ride-hailing tech company.
If there’s one thing I’ve learned about branding, it’s that feelings matter. How we interact with the digital world is still, at the end of the day, an emotional journey. When we give a tech product the ability to play, or transform, or tell a story, we give people a reason to use it again and again. In other words, people have feelings… and so do computers.
Believe me. Just ask the robot baristas.
